Urban Health Essay Example | Topics and Well Written Essays - 3000 words

Urban Health - Essay Example It is tabulated that about two-thirds of Europeans lives in towns and cities (WHO, 2010, p. 1). It is estimated that, by 2050, 70% of the people will migrate and live in cities. Urban health is known to depend on factors such as governance, characteristics of the population, food security, social and economic developments (Which, 2010, p. 2). This paper deals with TB as an urban health hazard in Newham, London boroughs. We will discuss how determinants of health contribute to TB infection. Moreover, the infection and transmission mechanisms of the diseases will be discussed under various sections of urban life. Finally, strategies and recommendations in control of the disease will be highlighted. According to Centre for Disease Control, TB is an airborne disease that is caused by bacterium Mycobacterium tuberculosis (CDC, 2013, p. 2). The disease was declared a global disaster in 1993 with a campaign plan against it being scheduled in 2006 to save about 14 million victims by the year 2015 (WHO. 2011, p. 23).The pathogen specifically attacks the lungs, but other parts such as spine, kidney and brain are attacked. Extra pulmonary TB occurs outside the lungs. On the other hand, pulmonary TB occurs in the lung. However, the two types can co-exist. Improper treatment of the disease is fatal and may lead to death. Its spread through the air makes it transmittable through coughs, sneeze and other respiratory droplets. It is recorded that in every ten case of TB, half the number that is left untreated leads to 50% deaths (WHO, 2011, p. 3). A third of the whole world’s population is assumed to be affected by M. tuberculosis. Approximations of 1% of new infections are known to occur each year (WHO, 2002, p. 4). In 2007, 13.7million cases of active chronic infections were reported globally. However, in 2010, the number reduced to 8.8 million cases with an approximation of about 1.5 million global deaths. Most of the cases

Several Topics(Marketing 301) Essay Example | Topics and Well Written Essays - 750 words

Several Topics(Marketing 301) - Essay Example These compose the type of wholesalers who basically buy a large amount of product and later on resell them to the retailers. The other type is called, functional intermediaries who are responsible in speeding up the transaction between the retailers and the producers or manufacturers for a certain amount of compensation. Wholesale intermediaries are responsible for customers to have the product that they need. Without these wholesalers, people would need to buy straight from the manufacturers which is a hassle for both the consumer and the manufacturer. This is a problem, since people would need to buy a small amount of product in different manufacturers which are in different and scattered places. With respect to the possible effect of wholesale intermediaries to retailers, it is actually a mutual benefit for both party. First, the process of transfer of goods would be a lot faster and easier. Retailers would not need to buy product in different manufacturers but instead they could get different products in a single place. Also, since the purchase of product of the wholesaler is usually discounted, retailers could derive the product in a nearer place thus, reducing the amount that could have been spend for transportation if wholesalers are not present. The emergence of internet has helped retailers and wholesalers alike to get to the customers more efficiently. Through the internet, a certain consumer could decide which product he or she would prefer, eliminating the time spent for conversation and explanation that is usually done for the satisfaction of consumers. The emergence of the internet has played a vital role in connecting people from all over the world. With this, people from the other parts of the world could communicate with the retailers or wholesaler about the product which they would want to purchase. Locate advertising for two products that illustrate an effective brand name, brand mark, packaging and overall "trade dress". Explain why you think each product has a strong brand identity. Two products which I think illustrate an effective brand name, brand mark, packaging and overall "trade dress" are Motorola cellular phone and Pepsi Cola. Motorola in its television advertisement have successfully demonstrated the importance of products being just some millimeter in width. The brand mark of the Motorola products are usually slim and innovative cell phones which still functions as competitive as any other cellular phones. The packaging of the product makes one to think that the slimmest of the product could make someone look more important and that it is a millimeter worth wanting. The Pepsi ad which usually shows famous personalities drinking the product has created an impression regarding the products worth. It shows that these famous celebrities are enjoying and are purchasing the product which creates a packaging that if one would drink the product he or she could be at least in the same level as the rich and famous, at least in the brand of cola that one is purch asing. Each product has a strong brand identity because if one would mentions cola, the first thing that would come to mind is usually Pepsi. If one mentions a slim cellular phone, the brand that would pop in the mind would be Motorola. Consider a customer service experience you have had in the last month or so. Was it positive or negative Describe you're experience and then